Hi, everyone! We're so glad that you're joining us for our #tptSMSurge! I'm ecstatic to be discussing Facebook with you because I'm a complete Facebook addict. I've been a Facebook-er since it was limited to only college students way back when...and it was one of the first social media forms I ventured into as a TpT-er because I'm the most comfortable with it.
If you're just starting with our surge, be sure to read Brynn, The Literary Maven's post here.
Here are some quick & easy tech tips to help you navigate through the many facets of Facebook. I've included lots of screenshots, but be sure to let me know if you have any questions!
1. Create a business page and choose your preferred audience. This will help you to connect your store with Facebook and help people to find you. You can edit the key words at any time. Choose an age range and interests that match your page. In particular, make sure you choose the age group for your products & blog posts. I teach 4th grade and most of my products are for 3rd-5th grades. I have interests such as "intermediate," "reading," and "learning." These categories will also help when you promote your posts!
2. Reach more people by sharing through your personal page or in groups. Facebook is designed so that the more people that like your page, the more people that will see it. It also takes into consideration your words and your pictures in your posts. Kelli will talk more about what to include in your posts on Mix It Up Monday, but for now, let's talk about more ways to reach your audience.
Personal page: You can certainly share by clicking "Share now" and it will be shared on your personal page. This is quick and easy. You might not want to share too often in this way, however, because you could bother your non-teacher Facebook friends.
Groups: After you post, you can share your posts with different groups you are a part of. Share by going to your the post, then click "Share..." That will open up a "Share This Link" box. Click where it says "On your own Timeline," and change it to "in a group." Type in the group's name and then type in your new post. Done!
Note: This does NOT mean to share with every Facebook group you're a part of. There are some groups that want to share TpT products and some that want to share ideas. Be aware of whom you' re sharing with.
3. Schedule a post. Doesn't scheduling make life so much easier?? With all of the social media forms, I love scheduling an article, blog post, promotion, etc. to just pop on Facebook. This especially will be helpful in August and September (aka the months of BTS insanity!). Try to have about one or two posts max per day. You don't want to clog up anyone's newsfeeds. The ideal times for posting vary for different social media forms.
Facebook's ideal posting times are 6-8am and 2-5pm. If you're like me, you totally understand why these times are the most popular...a little Facebook with my morning coffee and a little afternoon brain break. Here's how to schedule your posts to hit your maximum audience. P.S. One of the things I LOVE about Facebook is that you don't need another app to schedule posts- yay!
4. Have giveaways or flash freebies.
Giveaways: Rafflecopter is a great (easy!) way to perform a giveaway. Create your post with an image to show about your giveaway. Ask people to like and comment (with their emails is helpful for you!). Then, if you go to http://fbflash.rafflecopter.com, you will need to enter your ID number. You can find this at the bottom of your "About" section of your Facebook page. Rafflecopter will pull up your most recent posts and you just need to select it and scroll down to the bottom to click on "Pick a Random Winner." The great thing is that the likes and comments will help more people to see your page and give you more exposure. #winning.
Flash freebies: For this, you really only need to post about the freebie. Many sellers like to do a series of flash freebies for big milestones, like 1,000 TpT followers, or blogiversaries. If you want to do a whole day of these, or even a few hours of these, the best thing to do is to schedule your posts. Have participating sellers send you links to their products and you can do a post ahead of time about it.
5. Be a pal! Like, friend, comment, & share other people's posts. If you want people to connect with you, connect with them. When someone asks a question on their post, respond. People will notice that you're engaged and you will get more people to comment back to you.
I hope these tips have been helpful! Try a few of them out this week as part of our #tptSMSurge :)
Don't forget to use your TpT Social Media Checklists freebie to help with all of your Facebook planning!